The elaboration likelihood model (ELM) of persuasion is a dual process theory describing the change of attitudes. The ELM was developed by Richard E. Petty and John Cacioppo in 1980. The model aims to explain different ways of processing stimuli, why they are used, and their outcomes on attitude change.
What best describes the elaboration likelihood model?
The model. The ELM posits that when a persuader presents information to an audience, a level of elaboration results. Elaboration refers to the amount of effort an audience member has to use in order to process and evaluate a message, remember it, and then accept or reject it.
What does the elaboration likelihood model teach us?
Cacioppo and Petty’s Elaboration Likelihood Model Theory (ELM) seeks to explain how people process stimuli and how attitudes they develop from this influence their behavior. Faced with a persuasive message, an audience will process it using either a high or low level of elaboration.
What is the elaboration likelihood model quizlet?
The elaboration likelihood model proposes that two distinct routes of persuasion are used to process persuasive messages. Occurs when interested people focus on the arguments, consider facts and figures, and respond with favorable results.
What is the elaboration likelihood model in psychology? – Related Questions
What is an example of the elaboration likelihood model?
For example, imagine you’re reading about a proposed soda tax in your city. If you’re a soda drinker, the elaboration likelihood model would predict that elaboration would be higher (since you would be potentially paying this tax).
What are the elements of the elaboration likelihood model?
The Elaboration Likelihood Model (ELM) presents two routes to persuasion; the central route and the peripheral route. Elaboration involves the mental activity surrounding the response to a marketing message, and is determined by MOA; motivation, opportunity and ability.
What is elaboration likelihood model Reddit?
It’s basically a way to kind of see like how different people would be persuaded. So for example someone who is really logistical and loves saving money would be convinced via the central route- this route is logic.
What is elaboration likelihood model in communication?
The Elaboration Likelihood Model (ELM), developed by Richard E. Petty and John T. Cacioppo in the early 1980s, is a twofold, or dual-process, model that describes how people choose to manage, either systematically or heuristically, information they encounter.
What is elaboration likelihood model MCAT?
The elaboration likelihood model considers the variables of the attitude change approach—that is, features of the source of the persuasive message, contents of the message, and characteristics of the audience are used to determine when attitude change will occur.
What is elaboration in psychology quizlet?
Elaboration. The action of linking a stimulus to other information at the time of encoding. Dual-Coding Theory. The theory that memory is enhanced by forming semantic and visual codes, since either can lead to recall.
What is an example of elaboration in psychology?
Essentially, elaboration is encoding the original content in a different but related way. There are primarily two kinds of elaboration: visual and verbal. For example, to learn the pair “cow-ball” a person could form a visual image of a cow kicking a ball.
What does elaboration mean in psychology?
n. 1. the process of interpreting or embellishing information to be remembered or of relating it to other material already known and in memory.
How is elaboration important psychology?
In cognitive psychology, elaboration is about linking information that we want to remember to information that we already know. The purpose of elaboration is primarily to improve our memory for the new information. An additional benefit is that it begins to organize our knowledge in a more coherent way.
What is the best definition of elaboration?
elaborated; elaborating. 1. : to work out in detail : develop. elaborate an idea. : to give more details.
What are examples of elaboration strategies?
Elaboration strategies include mnemonics to help with memory tasks, summarizing, paraphrasing, creating analogies, generative note taking, question-asking, question-answering, and selecting key ideas from texts (Pintrich 2002).
What is an example of an elaboration question?
Examples and Non-Examples of Elaboration Questions
Why do you believe that is true? Why do you think that is so? What are some typical characteristics and behaviors you would expect of__________________? What would you expect to happen if ___________?
What are the 4 types of elaboration?
Using the 4 Types of Elaboration sheet the teacher will introduce elaboration. The teacher will proceed through the four types (explain, exemplify, describe, and narrate) and expand using the Ways to Elaborate sheet.
What is the best example of progressive elaboration?
The identification of a need to change the plan as well as the subsequent amendment to the project plan are examples of progressive elaboration throughout the project.
How does elaboration help learning?
How does a elaboration help? Elaboration helps students make connections between new material and what they already know. Asking learners to answer “Why?” questions encourages them to think more deeply about the new concepts and explore the connections to related topics, thus increasing the quality of learning.
Why is elaboration theory important?
The goal of the Elaboration Theory is to allow learners to build necessary skill sets by completing each lesson, and to fully understand the concepts that are being taught during the learning process.
