Instead of focusing on the facts and a product’s quality, the peripheral route relies on association with positive characteristics such as positive emotions and celebrity endorsement. For example, having a popular athlete advertise athletic shoes is a common method used to encourage young adults to purchase the shoes.
What is peripheral route processing in psychology?
Peripheral Route Processing (also known as Peripheral Route To Persuasion) occurs when someone evaluates a message, such as an advertisement, on the basis of physical attractiveness, background music, or other surface-level characteristics rather than the actual content of the message.
What is central and peripheral route to persuasion?
Central route to persuasion occurs when a person is persuaded by the content of the message. Peripheral route to persuasion occurs when a person is persuaded by something other than the message’s content.
What is the peripheral route to persuasion quizlet?
The peripheral route to persuasion occurs when the listener decides whether to agree with the message based on other cues besides the strength of the arguments or ideas in the message. For example, a listener may decide to agree with a message because the source appears to be an expert, or is attractive.
What is peripheral route to persuasion in psychology example? – Related Questions
What is an example of central route persuasion?
The central route to persuasion is a persuasion strategy that relies on facts and details to convince someone. For example, a car advertisement emphasizes the car’s towing capacity is using the central route to persuasion.
Under which condition are you likely to follow the peripheral route to persuasion?
It was hypothesized that individuals low in self-esteem would be more likely to follow the peripheral route to persuasion due to a lack of cognitive resources while those with high self-esteem would be more likely to follow the central route.
What makes the central route to persuasion distinct from the peripheral route quizlet?
The Central Route: Persuasion that occurs when an individual is motivated to think systematically about a message. The Peripheral Route: Persuasion that occurs when people are influenced more by superficial cues and less by thinking about the merits of the message.
What is persuasion in communication quizlet?
Persuasion. Is a symbolic process in which communicators try to convince other people to try to change their attitudes and behaviors regarding an issue through transmission of a message in an atmosphere of free choice.
What is persuasion quizlet?
persuasion. the process by which a message induces change in beliefs, attitudes, or behaviors.
What is PPO quizlet?
Preferred Provider Organization (1) 1. A plan that contracts with a network of :preferred” healthcare to provide medical services at a reduced fee. PPO Costs.
How do you explain PPO?
A type of health plan that contracts with medical providers, such as hospitals and doctors, to create a network of participating providers. You pay less if you use providers that belong to the plan’s network.
What is a PPO an example of?
PPOs are a type of managed care health insurance plan like their distant cousins, health maintenance organizations, or HMOs. Other types of managed care plans including POS (point of service) and EPO (exclusive provider organization).
What does PPO focus on?
PPO physicians provide medical services to the policyholders, employees, or members of the sponsor(s) at discounted rates and may set up utilization control programs to help reduce the cost of medical care.
What is an advantage of an PPO?
Advantages of PPO plans
A PPO plan can be a better choice compared with an HMO if you need flexibility in which health care providers you see. More flexibility to use providers both in-network and out-of-network. You can usually visit specialists without a referral, including out-of-network specialists.
What are 2 Advantages of a PPO?
Advantages
- Do not have to select a Primary Care Physician.
- Can choose any doctor you choose but offers discounts to those within their preferred network.
- No referral required to see a specialist.
- More flexibility than other plan options.
- Greater control over your choices as long as you don’t mind paying for them.
Why PPO is the most popular?
The biggest advantage of a PPO is the plan’s flexibility. PPOs come with a wide range of premiums, copays, and deductibles, so you can look for a plan that really caters to your financial and health needs. Another great benefit of PPO plans is that you don’t need a referral to visit a specialist.
What are 3 disadvantages of a PPO?
What are the disadvantages of PPOs?
- The price of flexibility: PPO premiums tend to be higher than those for other plan types.
- More likely to have an annual deductible: KFF research also found that 43% of workers in HMOs don’t have deductibles, compared to only 15% of those in PPOs.
What are the pros and cons of a PPO plan?
Pros and Cons of PPO Plans
PPO plans offer a lot of flexibility, but the downside is that there is a cost for it, relative to plans like HMOs. PPO plan positives include not needing to select a primary care physician, and not being required to get a referral to see a specialist.
What are the challenges of PPO?
PPO networks charge a monthly access fee to insureds for their access to the network. These fees can be anywhere from 1 to 3% of the cost of your monthly insurance bill. As expensive as monthly premiums are, those small percentages can add up quickly. PPOs are restrictive.
Why was PPO created?
Evolution of Managed Care
PPOs came into existence because the oversupply of hospital beds and physicians in many areas of the country allowed payers to negotiate discounts with these providers. Essentially, a surplus of providers equates to a buyer’s market.
