The central route is logic driven and uses data and facts to convince people of an argument’s worthiness. For example, a car company seeking to persuade you to purchase their model will emphasize the car’s safety features and fuel economy.
What is an example of central persuasion?
For example, if you want to sell a video game to someone, central route persuasion is when you persuade someone who is already into video games and into the type of video games that you’re pitching. They will be interested in the content of the game, as well as how it compares to similar games.
What is central route processing in psychology?
Central route processing occurs when message interpretation characterized by thoughtful consideration of the issues and arguments used to persuade. In central route processing, people are swayed in their judgments by the logic. Merit, and strength of arguments.
What is central route persuasion quizlet?
central route to persuasion. occurs when interested people focus on the arguments and respond with favorable thoughts. peripheral route to persuasion. occurs when people are influenced by incidental cues, such as a speaker’s attractiveness. You just studied 28 terms!
What is central route persuasion in psychology example? – Related Questions
What is central route example?
The central route to persuasion is a persuasion strategy that relies on facts and details to convince someone. For example, a car advertisement emphasizes the car’s towing capacity is using the central route to persuasion.
What factors are important in central route of persuasion?
The two factors that determine which route to persuasion someone takes are motivation and ability. An individual must have both motivation and the ability to pay attention, which leads to the central route to persuasion.
What are the routes for persuasion quizlet?
Elaboration Likelihood Model: A model of persuasion maintaining that there are two different routes to persuasion: the central route and the peripheral route.
What is central route in advertising?
The central Route advertisement works upon a certain type of design. The focus of the message here is to communicate the product’s features and benefits. The underlying assumption is that the receiver of the message will carefully evaluate the message and decide. The success of advertising depends on many factors.
What is the peripheral route persuasion?
the process by which attitudes are formed or changed as a result of using peripheral cues rather than carefully scrutinizing and thinking about the central merits of attitude-relevant information.
When using the central route to persuasion people are persuaded by?
Central route to persuasion occurs when a person is persuaded by the content of the message. Peripheral route to persuasion occurs when a person is persuaded by something other than the message’s content.
How can the central route to persuasion affect the attitude of a person?
Under the central route, the degree of attitude change depends on the valence of the thoughts produced in response to the message (favorable or unfavorable), the amount of them, and how confident people are in their thoughts. The more favorable thoughts produced that are held with confidence, the more persuasion.
For whom is the central route of persuasion more likely to be effective?
If a person is motivated and able to think carefully about a message (e.g., high personal relevance, few distractions), then he or she is likely to follow the central route to persuasion.
Which is the best example of peripheral route persuasion?
Peripheral Route to Persuasion Examples
One peripheral route persuasion example is a celebrity endorsement of a product.
What is the central route?
The central route involves a high level of message elaboration in which a great amount of cognition about the arguments are generated by the individual receiving the message. The results of attitude change will be relatively enduring, resistant, and predictive of behavior.
When should you use peripheral route to persuasion?
Peripheral Route Processing (also known as Peripheral Route To Persuasion) occurs when someone evaluates a message, such as an advertisement, on the basis of physical attractiveness, background music, or other surface-level characteristics rather than the actual content of the message.
How does central route persuasion differ from peripheral route persuasion quizlet?
Central route to persuasion occurs when a person is persuaded by the content of the message. The peripheral route to persuasion occurs when the listener decides whether to agree with the message based on other cues besides the strength of the arguments or ideas in the message.
Which descriptor best describes the central route of persuasion?
The central route to persuasion is a logic-driven approach, using data and facts to convince people of an argument or product’s worthiness. Persuasion that uses this approach assumes that the target audience is motivated and analytical when presented with the message.
What is one of the primary differences between the central and peripheral routes to persuasion quizlet?
Peripheral route persuasion ‘occurs when people are influenced by incidental cues, such as a speaker’s attractiveness’. Central route persuasion ‘occurs when people focus on the arguments and respond with favorable thoughts’. Driving to school one snowy day, Marco narrowly misses a car that slides through a red light.
Which type of route to persuasion will most likely lead to behavioral changes?
Which type of route to persuasion will most likely lead to behavioral changes? Both routes lead to behavioral changes, but the central route give a more enduring behavior change because of the compelling thoughts, while the peripheral route gives a weaker change of behavior.
Which method of persuasion is the most effective?
Rank 1: Appeal to Fears
Fears trigger stronger reactions than positive emotions like hope, and is the strongest persuasion method of all.
