Definition of the Sleeper Effect A concept in psychology, it describes the way a message, when paired with some sort of discounting cue, has a delayed impact on the recipient. A useful, concrete example is advertising.
How do you use the sleeper effect?
Sleeper Effect
- The message itself should be persuasive.
- The discounting cue must initially suppress attitude change.
- The discounting cue must become dissociated from the message over time.
What is the sleeper effect quizlet?
Sleeper Effect- A delayed impact of a message that occurs when an initially discounted message becomes effective, such as we remember the message but forget the reason for discounting it. Low credibility source becomes more persuasive over time.
Who developed the concept of the sleeper effect?
The effect was first reported by the US psychologists Carl I(vor) Hovland (1912–61) and Walter Weiss (born 1925) in the journal Public Opinion Quarterly in 1951.
What is an example of sleeper effect? – Related Questions
What is the sleeper effect simple definition?
“Sleeper effect” describes a phenomenon in which messages from sources with originally low credibility cause opinion change over time.
Why does the sleeper effect happen?
According to this reasoning, the sleeper effect occurs because the association between the discounting cue and the message in one’s memory becomes weakened over time; hence, when the message is recalled for purposes of producing an attitude, the source is not readily associated.
What is sleeper effect in child development?
The evidence comes from sleeper effects: permanent deficits when early experience was absent in capabilities that normally emerge long after birth.
What is the sleeper effect in children?
Definition. The sleeper effect of divorce refers to the phenomenon whereby individuals who previously showed positive recovery following childhood parental divorce later exhibit adjustment difficulties in young adulthood stemming from the earlier experience of parental divorce [1, 2].
What does the sleeper effect suggest about source credibility?
“The sleeper effect shows that a strong message from a noncredible source has a delayed effect, so it’s more persuasive after time has gone by.
What is inoculation theory in communication?
Inoculation theory states that inoculation is used to describe the attribution of greater resistance to individuals. Or, the process of supplying information to receivers before the communication process takes place in hopes that the information would make the receiver more resistant. Theorist: William McGuire.
What are the 3 theories of selective exposure?
It comprises three sub-processes: (a) selective exposure, through which people avoid communication that is opposite to their existing attitude; (b) selective perception, when people are confronted with unsympathetic material, either they do not perceive it or they make it fit for their existing opinion; and (c)
What is cognitive dissonance theory in communication?
Explanation of Theory: This theory of Cognitive Dissonance says that human beings often have conflicting beliefs with actions they take, or other beliefs they have. This dissonance creates a tension and tension reduction is automatically sought by changing our evaluations by some degree.
What is inoculation technique in psychology?
Inoculation theory is a social psychological/communication theory that explains how an attitude or belief can be protected against persuasion or influence in much the same way a body can be protected against disease–for example, through pre-exposure to weakened versions of a stronger, future threat.
Why does the foot in the door technique work?
The foot-in-the-door technique works on the principle of consistency. People prefer not to contradict themselves in both actions and beliefs. This means that as long as the request in consistent with or similar in nature to the original small request, the technique will work (Petrova et al., 2007).
What is sit in mental health?
Stress Inoculation Therapy (SIT) is a psychotherapy method intended to help patients prepare themselves in advance to handle stressful events successfully and with a minimum of upset.
What is stress inoculation in CBT?
Stress Inoculation Training, or SIT, is a psychotherapy for PTSD. It is one specific type of Cognitive Behavioral Therapy (CBT). By teaching you coping skills, SIT can help you find new ways to deal with PTSD symptoms. These skills can also help you manage other stressful situations or events in your life.
What techniques are used in trauma focused CBT?
There are three phases of TF-CBT treatment: (1) stabilization, (2) trauma narration and processing, and (3) integration and consolidation. It is imperative that TF-CBT interventions maintain fidelity with the model in order to be effective.
Is CBT the gold standard for anxiety?
In this paper, we argue that CBT is the gold-standard psychological treatment—as the best standard we have in the field currently available—for the following reasons [see also Hofmann et al. (2)]: (1) CBT is the most researched form of psychotherapy.
Why is CBT the best for PTSD?
CBT helps those with PTSD by challenging the unhealthy thought processes and emotions connected to someone’s trauma. Challenging these thought processes allows the patient to acknowledge the reality of the trauma.
